Trademarks are items, such as a brand name, logo, tagline or symbol that helps customers identify a business and the products and services it offers. Trademarks can be anything from a drawing or figure to an ad or product image that helps you differentiate your goods and services. Trademark registration is the process of securing and establishing a trademark or differentiator for your business. The Ministry of Economy of the UAE government helps with registering, renewing, regulating, canceling and authorizing trademarks. However, not all items come under the purview of trademarks in the UAE.
To register a trademark in the UAE, it must not have any of the following items;
- Offensive images or text against religions
- Symbols such as flags
- Signs like Red Crosses and Crescents
- Names and titles of third parties
- Direct translations of famous trademarks that do not belong to you
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