Poor financial management is the leading cause of business failure. Many businesses are beginning to recognise the value of accounting in their operations. More and more small and medium-sized businesses (SMBs) are looking for an accountant who will work with them throughout the year. Not just a once-a-year meeting to go over their books. At KGRN Accounting Associates, we’ve seen it firsthand in our interactions with UAE-based SMBs. And, if you want to attract these SMBs, here are a few pointers to get you started.
Build lasting relationships
Every SMB seeks an account in which they can put their trust. In order to develop a strong relationship with your clients, you must provide them with reasons to trust you in addition to providing quality services. It will ensure that your relationship lasts and that you attract more business. As a financial advisor, you must assist your clients because anyone can do the bare minimum, such as filling out forms and preparing financial accounts at the end of the fiscal year.
The technological advantage
Accounting software is used by more than half of all small and medium-sized businesses. It is a quick and simple method of updating and maintaining small and medium-sized clients’ business accounts. Certain accounting software enables businesses to store their financial records on an online cloud, allowing them to access this information from anywhere and at any time.
This aids in the rapid development and implementation of financial plans and processes. Your SMB clients can also review their financial records and ask you questions at any time with accounting software. It makes things easier for both the client and you, resulting in greater success with your clients.
Using Social Media
There are a number of things that your clients may not be aware or not know that they aren’t aware of. Interacting with them through social mediums can help efficiently educate them about the basics they need to know. You can directly interact with your clients to answer their questions and respond to their comments. Social media is a cheap and effective way of marketing your services to a large audience looking for someone just like you. You can also use it as a means to get them onto your website and avail of your services. Blogs are a quick way of engaging in inbound marketing and can also influence more firms to bring their business to you.
Go beyond
SMBs aren’t the kind to settle for just about anything. They expect the whole deal and more. So if you’ve only been doing the calculation of payment estimates and filling the taxes for your clients you face the risk of losing your existing clients the moment something better than you comes along. As for potential clients, they may not even consider you. What you want to do is diversify your services. Provide investment services, business audits, bookkeeping and financial management.
If you follow through with these simple tips, you are guaranteed capture the attention of numerous SMBs. This basically means better business for you and your clients. For more assistance in better accounting, stay tuned to KGRN Accounting Associates, the best of Dubai’s accounting firms and business growth service providers.
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